OBJECTIVES
To work with Okay Counselling to design a new business logo and full branding along with a professional website and supplementary training.
KEY ELEMENTS:
- Full logo and branding design
- A professional website that has the ability to grow with the business
- Training for staff on how to update the website and write blogs
- Business cards and brochure
OUTCOME
At the time of consultation, Okay Counselling was a new business that aimed to provide a range of counselling services to the Adelaide community.
Our client, Matt Kay came to us last year with his new business which was yet to have a name, logo, branding or website. Essentially, this was a full scale branding project from the ground up.
After meeting with Matt, it was clear that he was motivated, organised and excited to launch his business quickly and efficiently. We were particularly excited when Matt came to us with professional photography ready to go, along with a range of ideas for business names.
Over the next two weeks we worked closely together to select the business name and acquire the domain and associated assets. Now we had the name, we just needed to create the brand.
Matt provided us with guidance as to what he was looking for and from there, we provided our first round of logo designs for review. Shortly after, we had one of our initial logos approved and we were ready to proceed with a branding pack and a design for business cards and a brochure.
Once the branding was locked in, we moved forward with the website design. We followed our usual process of a sitemap, wireframe and design concept to ensure we were hitting the mark in terms of content, look and feel and usability. The outcome is a friendly and bold website that is easy to navigate and displays the large amount of text content in a way that is easy to read and digest.
Upon launch of the business and the website, we provided complimentary training to Matt and his staff on how to make basic updates and changes to the website, along with some light training on how to write blogs and apply them to the site.
All up, this project from start to finish (branding, graphic design, website and training) took approximately 4 months. We are very happy with the outcome and are glad to hear that the team at Okay Counselling are also thrilled with the outcome. We very much look forward to working with Matt again in the future.
okaycounselling.com.au