OBJECTIVES
To work with the owners of Better Health Pharmacy Fulham to create a national brand, supplementary marketing material and e-commerce website.
KEY ELEMENTS:
- Full logo and branding design including packaging
- Range of specialised pharmacy advertising material including packaging, labels, booklets, flyers, counter mats, standees, shelf wobblers, uniforms, in store signage and more
- Roll out of marketing material to interstate pharmacies
- An e-commerce website that has the ability to evolve and grow with the brand
- Sourcing of product photographer and consulting
- Sourcing of printer and consulting
OUTCOME
The Alchemist is a national brand that was launched by the owners of Better Health Pharmacy. The Alchemist Lab provides tailor made medicines and cosmetics from the lab here in South Australia.
After working with the Better Health Pharmacy team on their product catalogues, we were again engaged by our client to assist them in launching their new business, The Alchemist Lab. It was clear from the outset that this was a business built on passion and would require dedication on our end to ensure all project expectations were met to ensure a successful launch.
The first step in this project was to work with our client to develop the brand including logos, fonts, colours usages etc. Once we had the brief and had discussed the requirements in detail, we designed a logo that immediately hit the mark with our client. From there, we set to work designing supplementary material such as labels and specialty in-store marketing material for the products which we then worked with local printers to roll out efficiently to interstate pharmacies.
Once all stores were stocked and product sales were gaining traction, we could clearly see it was time to push forward with a website. We worked with our client to develop a clean and modern e-commerce website that utilised brilliant product imagery paired with great text copy.
All in all, this project spanned over a year and a half and still continues to this day. We work closely with the Alchemist Lab on a regular basis to provide graphic design work and website support as needed. Just recently, we completed their ‘look book’ and added some exciting new products to their website.
We continue to feel proud to be able to support such a wonderful local business.
thealchemistlab.net.au