OBJECTIVES
To work with Hills Classic Gardens to redesign their current website and refresh their logo and branding.
KEY ELEMENTS:
- To create a fresh take on their old logo. Something modern and clean but still inline with their brand colours
- An easy to navigate website that clearly showcases their services and their portfolio
- Choice of colour pallet needed to contrast well alongside their photos and indicate a high end service
OUTCOME
Hills Classic Gardens is a highly successful landscape and garden design business in the Adelaide Hills.
At the time of our first meeting, HCG had a very outdated website that was not representing the business to the fullest. The business itself is very successful and has won multiple industry awards however their current online presence did not reflect this. We could clearly see it was time for HCG to refresh their brand and website a refresh in order to capture their target market and showcase how stunning their work is.
From the outset, our client came to us with some examples of websites they liked. We understood from these examples that the most important aspect was going to be use of crisp, high resolution imagery and the careful selection of colour pallet to provide the best contrast. Luckily our client came armed with a range of high quality photos of their work, including before and after shots.
Our first point of call was to give their logo a modern facelift. After thorough research, we provided 3 versions of suggested new logos. Our client loved our first version and after a minor tweak, we were ready to lock it in and create a brand style guide for the business.
From there we planned out the structure of the website and provided a design concept which was reviewed and accepted. We then worked closely with our client to collate their text content for the full website.
For us, the most enjoyable part of this project was choosing the right colours for the website to really get those images to pop.
The outcome was a beautiful, polished website that perfectly showcases the stunning imagery that the client provided, while accurately impressing upon viewers exactly who Hills Classic Gardens is and the amazing work that they do.
hillsclassicgardens.com.au